A year ago I signed up to become a STEM ambassador. It was the beginning of an exciting journey in which I felt valued; people wanted to hear about my profession and what I do. STEM is about presenting the practical aspects of the scientific studies to young people. How is science practically applied to solve real problems. It gives young people an insight into the diverse career routes available through the study of scientific subjects. STEM aims to inspire the next generation of Scientist, Technologist, Engineers and Mathematicians.
STEM manages to do this and more it creates a connection in between passionate engineers and schools. It enables engineers to share what has inspired them and how they believe they make a difference through their vocation. STEM is not just about helping people find the right job it encourages them to think about why they want to do that job and what they can achieve through it. If we share a passion for sustainability and social innovation the next generation of engineers will build upon this legacy. STEM also presents a great opportunity to build dialogue and understanding of what we do as engineers; enabling engineers to better engage with the community.
One day a civil engineer took my younger brother and his class out on a field trip to visit some local bridges and explain the science behind them. When my brother told me about the structural design of bridges I became fascinated by the profession of civil engineering. A few years later the same engineer provided me with work experience. This encouraged me to consider a career in civil engineering and here I am today doing what I love. Why not share your story and encourage the next generation of engineers?
Series 3/3: The Artist and the Engineer – This series reflects on the relationship in between Art and Engineering.
From climate change to rapid urbanization civilization is facing radical challenges in the way we approach and solve problems. In this vast and growing world how do we understand the personal and intimate nature of these challenges. When there is a constant pressure for economic growth how do we value life and resources. In order to achieve this we must value creativity. Upholding the belief that we can overcome these challenges by working together valuing our different giftings. The answer is not to lose hope and to see borders and countries break down under the pressure for resources. If we value growth more than we value each other we will have lost sense of what it means to be a civilization.
Tipping Point is a project that brings scientist and artists together to study climate change and understand how it effects us. It takes the abstract and overwhelming idea of climate change and breaks it down to a quantifiable and identifiable idea. This is part of a global effort by artists to understand the human aspect of these global challenges. Art enables us to relate to these big ideas and see the different perspectives and outlooks into these challenges. Art can enable us to grow in our understanding of these challenges and our passion to bring about positive change.
Art doesn’t have to have a message or uphold social values. At its core art should remind us of the creativity of humanity. It should encourage us that as a civilisation there are solutions to these challenges. My wife loves searching for patterns in photography and prints. The different work she creates presents varied and complex patterns. This reminds me of the design we find throughout our environment. The challenges society face may be varied and complex but there are underlying patterns throughout, we need to work together to understand these complex patterns and build a better future.
“EDSI aims to understand the responsibility and positive impact of different engineering disciplines on society”
Find out more about EDSI on the About tab.
Thanks to the work of Creative Mango the campaign now has marketing potential. We have worked on creating a brand for Engineering Design for Social Innovation (EDSI), this involved identifying the key message and values of EDSI and its mission. We started by identifying the different ideas EDSI is promoting and what challenging question the campaign is tackling. This led to complex ideas such as community cohesion, peace and conflict resolution and engineering for impact. The key elements reflected the vision of sustainable engineering; the impact on people, the economy and the environment. After reviewing different marketing possibilities we identifies our key message is being people and engineering and the synergy between them. This led to the following design:
Creative Mango was able to design a logo reflecting both the structural and meticulous elements of engineering as well as providing a creative natural flow. This was achieved by combining the outline of a person with engineering elements. Different visual representation of engineering where related to the natural outline of the silhouette. This led us to integrate the masonry arch bridge form within the logo. This is an ancient and popular structure at the heart of the great trade routes it has enabled people to connect and exchange in their cultural identity. The logo is also representative of a viaduct; a structure used to bridge large divides as well as provides population with fresh supplies of water. The logo therefore captures the synergy between people and engineering.
The synergy between between people and engineering goes beyond the integration of a silhouette. When we talk about people and mankind we are also talking about nature and our environment. Nature had a very strong impact on the way the logo was created allowing us to obtain lines with a natural flow. The font used also conveys the idea of nature and life yet it has a linear and meticulous side linking it back back engineering. The choice of colour was also very important here, the idea was to give EDSI a colour that reflected its professional side yet a colour that would once again link back to nature. Dark blue reflects progress, professionalism and trustworthiness whilst a slight touch of green reflects the natural environment.
Co-written with Luke Donaghy – Creative Mango