Design Thinking the Creative Process


A week ago I returned home from South East Asia after spending ten intense days learning about sustainable development and grass route social innovation. The journey transformed my understanding of the design process and the importance of Human Centred Design. I look forward to sharing this journey and the different design processes I learnt about, but more importantly I am excited by the opportunity to express the stories of the people making a difference.The innovators going against the grain to solve problems in a creative and groundbreaking manner. Working with the community to transform lives and bring about positive change.

There are many stories and theories I want to unpack in order to understand how they can be used in strategic frameworks; building up better solutions which meet the needs of the community. One of the main messages throughout the field trip was the importance of process. Continually iterating and improving the design process in order to build up a solution which develop and overcome challenges. Including the clients and users throughout the design and creative process. Building up solution in which the designers steps back and lets the client and user develop a solution which works for them.

As a designer I am very much led by strategic thinking and results. I enjoy thinking that I can overcome any challenge through a set of procedures to build up the best result. The challenge of design and development is admitting your own limitation and understanding that the community has a great depth of insight into the design challenge. The key to sustainable development is for the designer to be process driven in which the quality and the standard of the design is as important or more important than the end result. In which the impact is measure by the lessons learnt and the shared involvement in the design. Human Centred Design is about building a better future together.

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